January 26, 2022
For years, Jimie Sanchez invested hours of her time and thousands of dollars on skincare products, hoping to find the magical elixir that would cure her adult acne, dry skin and red, irritated cheeks.
Instead, all she found was one disappointment after another. One day she was trying to convince herself that the product she was using for more than a year was working. Then, she took a good look at herself in the mirror and had to admit that this one had also let her down.
That’s when it hit her: Sanchez thought that maybe she could develop her own skincare to help frustrated people just like herself.
That idea turned into Truly, Teal.
The goal is to have men and women alike feel comfortable in their own skin and love how it makes them feel. It’s a love story of sorts, much like the Truly, Teal name itself.
Sanchez explains that she and her husband, Carlos, met online. When they first starting writing to each other, one of her first questions was “What is your favorite color?” He responded “teal.” She teased him about his color choice for a little bit and he took it all in good fun, even signing the end of every online message “Truly, Teal.”
“It’s all based off a love story, and we launched last May 1,” she said. “It just took off from there.”
Truly, Teal was immediately noticed by a major Los Angeles marketing company who picked them up and is helping the skincare launch into major retailers.
“You got to work hard and believe in it because nobody else will do it. It's your baby. So, it’s our baby and we’re here now and we’re loving it,” she said.
Carlos is not only her biggest supporter, but he also serves as chief financial officer for Truly, Teal, which today features 14 different products based off a customer’s specific skin type. Products include moisturizers, cleansers, masks, oils, serums, scrubs and eye treatments that contain only quality, natural ingredients. There are no parabens or artificial colors or scents.
A unique touch is that all products play off the company’s love story tagline “Our Chemistry, Your Beauty,” with names based off relationship attributes like passion, true devotion and subtle tease.
Sanchez plans on building the company’s headquarters in Rockwall one day, with a brick and mortar store and then branching out for global distribution. She has big dreams and a solid product to help her achieve them.
Her advice to other entrepreneurs? Commit.
“If it's something you generally want to do, you have, you’re going to have to commit to the research, the learning, the setbacks and when those bank accounts start looking low, you still must commit to what your mission is. You must understand your why, why are you doing this? What’s driving you to do this and hold onto that,” she said.
For more, visit www.TrulyTealBeauty.com.
Lovely Couple and Creators here, Jimie & Carlos.
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